Optimizing an ePUB

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i had question optimizing epub particular device. recently, completed 2 different training videos fixed-layout , flowable epubs indesign cc. in both videos, instructor indicated epub had optimized device.

 

i can understand need optimize particular ereader, such ibooks, readium, etc. since each of these interpret css little differently. don't understand why have optimize device? never see epubs sale on ibooks, google playbooks or kobo for device ipad or kobo glo.

 

i'd grateful if shed light on me.



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